Case Study: Miller Heiman Group transforms into a modern sales technology company with Walker Sands Communications

Miller Heiman Group drives 760 product demos and 100% YoY web lead growth with Walker Sands Communications

Walker Sands Communications partnered with Miller Heiman Group, a 40-year-old sales training company seeking to transform into a modern sales technology company and launch its first SaaS product. The challenges included an outdated brand, low visibility in the tech space, a damaged marketing automation system, and a poorly performing website.

The solution was a comprehensive 12-month integrated program. Walker Sands provided strategic communications, rebranding, demand generation, and web services. This included a brand refresh, rebuilding the Marketo instance, launching the Scout SaaS platform, and deploying a new global website in six languages. Results included a 100% year-over-year increase in web leads, 66 media placements, 760 product demos at launch, and millions in sales pipeline revenue, successfully repositioning the company.

Miller Heiman Group