Case Study: Mattersight achieves 385% more new website visitors with Walker Sands Communications

Mattersight boosts web traffic 340% with Walker Sands Communications

Mattersight, an enterprise-grade SaaS provider, enlisted Walker Sands Communications to elevate its brand with a distinct identity system and redesign its website to better position itself as a leader in its competitive landscape. The challenge was to create a modern, responsive, and search-optimized site that matched its innovative technology and to unite all marketing materials with a consistent application of the new branding.

Walker Sands implemented a complete visual identity refresh, which included a new logo, comprehensive brand guidelines, and a mobile-first website redesigned in WordPress. The solution led to a 340% increase in web traffic, a 385% increase in new visitors, and a 21% improvement in site speed. This work successfully repositioned Mattersight and helped facilitate its subsequent acquisition by NICE, a $5 billion company.

Mattersight