Case Study: Magnetic achieves higher conversion rates with Walker Sands Communications

Magnetic boosts conversion rate from 0.6% with Walker Sands

Walker Sands Communications partnered with Magnetic, a provider of a marketing platform that uses data analysis to determine purchase intent. Despite having a best-in-class product, Magnetic needed to improve its lead generation and conversion rates and turned to Walker Sands for a results-focused demand generation strategy.

The solution from Walker Sands involved a careful audience analysis and a full restructure of Magnetic's paid search program. This included targeting robust keywords and optimizing PPC landing pages. As a result, Walker Sands helped Magnetic achieve a significant increase in its average conversion rate and a decrease in its cost per lead.

Magnetic