Case Study: Loop boosts brand awareness and credibility with Walker Sands Communications

Loop earns 127 media placements with Walker Sands

Loop, a post-purchase platform for e-commerce returns, faced the challenge of differentiating itself in a crowded retail tech landscape. As an emerging player, it was relatively unknown to the media while more established competitors dominated the conversation. Walker Sands Communications was engaged to generate awareness, increase Loop's share of voice, and educate its target audience about the impact of post-purchase experiences on customer retention.

Walker Sands Communications implemented a multi-pronged public relations strategy that included data-driven content, company news promotion, customer storytelling, newsjacking, and proactive thought leadership. This approach secured 127 media placements for Loop, including features in top-tier outlets like the Wall Street Journal and Forbes. The results significantly elevated Loop's profile, established its executives as industry experts, and earned the company recognition on prestigious lists such as Fast Company’s Most Innovative Companies.