Case Study: Limeade achieves 29 media placements during the pandemic with Walker Sands Communications

Limeade earns 29 media placements in 2 months with Walker Sands Communications

Limeade, an employee experience software company, partnered with Walker Sands Communications on a public relations strategy to increase brand awareness through top-tier media coverage. The initial challenge was to launch a data study on employee care, but the campaign's timing coincided with the onset of the coronavirus pandemic, which dominated news cycles and threatened to overshadow their planned messaging.

Walker Sands quickly pivoted its strategy to focus on the most relevant data points and positioned Limeade as a trusted source on employee well-being during the crisis. The solution involved targeted media outreach and leveraging Limeade's CEO for thought leadership. This approach secured 29 media placements in two months, including 11 in top-tier outlets like Forbes, Inc., and CNBC, successfully elevating Limeade's profile and core messaging when it was most needed.

Limeade