Case Study: KUKA Robotics boosts U.S. brand awareness with Walker Sands Communications

KUKA Robotics earns 52 media placements in 9 months with Walker Sands Communications

KUKA Robotics, a global intelligent automation supplier, sought to build credibility in the North American market ahead of a major industry conference. The company engaged Walker Sands for a strategic public relations program to elevate its U.S. presence and establish its executives as thought leaders in the manufacturing and technology sectors.

Walker Sands implemented a targeted media relations campaign, leveraging industry trends and reporter relationships to secure coverage. This effort resulted in 52 media placements over nine months, including top-tier features, and secured multiple on-site interviews at key trade shows. The program successfully established KUKA as a leading expert and go-to source for intelligent automation commentary.

KUKA Robotics