Case Study: Kaseya Builds Household-Name Brand Awareness with Walker Sands Communications

Kaseya secures 700+ media placements with Walker Sands

Kaseya, a provider of IT and security management solutions, sought to elevate its brand awareness and enhance its reputation as it grew from a mid-sized company into a multi-billion dollar enterprise. The company engaged Walker Sands to build a proactive public relations strategy but faced significant hurdles, including a global pandemic and a major ransomware attack, which threatened to damage its standing.

Walker Sands implemented a multi-year, adaptive PR program that included strategic storytelling, crisis mitigation, and thought leadership. The vendor secured over 700 media placements, including features in top-tier outlets like The Wall Street Journal and Bloomberg. This effort successfully positioned Kaseya as a household name and supported its dramatic growth.

Kaseya