Case Study: Kaleidoscope strengthens its brand and website with Walker Sands Communications

Kaleidoscope positions scholarship marketplace as a tech innovator with Walker Sands, supporting over $1 billion in funding

Kaleidoscope, a scholarship management platform, faced a challenge where its brand and website primarily appealed to student applicants, despite its revenue coming from sponsors. Its existing identity used informal language and a youthful aesthetic that failed to communicate the platform's value to its key business customer, the sponsor. Walker Sands was engaged to reposition the brand to effectively speak to both audiences.

Walker Sands developed an integrated brand strategy and website redesign to position Kaleidoscope as a tech innovator. The solution included a refined color palette, sophisticated tone, and a website segmented into dedicated sections for sponsors and applicants. This created clearer messaging and user flows for both audiences, making it easier for sponsors to identify platform differentiators. The new visual and verbal identity helps Kaleidoscope tell clearer stories of connection for a more sophisticated experience.

Kaleidoscope