Case Study: isolved achieves greater brand awareness and credibility with Walker Sands Communications

isolved boosts HR tech credibility with Walker Sands and secures consistent tier-one placements

isolved, an HR technology provider, faced the challenge of low brand visibility in a market crowded with established competitors. They partnered with the vendor Walker Sands to implement a public relations strategy aimed at raising awareness among HR decision-makers and building credibility through executive thought leadership.

Walker Sands developed a two-phased PR solution, first establishing isolved in HR trade media and then expanding into mainstream business outlets using proprietary research. This strategy successfully transformed isolved's brand presence, resulting in consistent tier-one media placements. The outcomes included solidified industry credibility, C-suite recognition for its executives, and market differentiation, positioning isolved as a trusted leader in the HR tech space.

isolved