Case Study: Insider Intelligence achieves a cohesive, memorable brand identity with Walker Sands Communications

Insider Intelligence unifies two legacy brands into a cohesive identity with Walker Sands

The customer, Insider Intelligence, was formed from the merger of eMarketer and Business Insider Intelligence. Their challenge was to create a new, cohesive brand identity that retained the equity of its two legacy brands. Walker Sands was engaged to provide branding services for this project.

Walker Sands developed a comprehensive brand framework and guidelines for Insider Intelligence, leveraging the strongest elements from each legacy company. The result was a bold new identity that successfully retained brand equity and positioned the newly-formed company as a leader in its space.

Insider Intelligence