Walker Sands Communications
109 Case Studies
A Walker Sands Communications Case Study
Hyperwallet Systems, Inc., a global payouts provider, needed to attract new business and establish itself as a top authority in the booming sharing economy. Their challenge was making their services known to potential customers and driving real business results. They enlisted Walker Sands Communications to create a campaign to achieve these goals.
Walker Sands developed a data-driven index, a comprehensive downloadable report, and an interactive microsite to showcase Hyperwallet's expertise. This content was promoted through targeted media relations and demand generation strategies, including customized LinkedIn ads. The campaign was highly successful, earning over 30 media placements and more than 1 million impressions. It also generated over 500 million LinkedIn ad impressions and garnered more than 200 report downloads from top prospects like eBay and Rakuten, achieving a 3.4% campaign conversion rate for Walker Sands' client.