Case Study: holoride boosts U.S. brand awareness with Walker Sands Communications

Holoride secures 148 feature placements in 7 days with Walker Sands Communications

The German startup Holoride, an in-vehicle entertainment provider, partnered with Walker Sands to boost its brand awareness in the U.S. market. Their challenge was to generate significant media buzz and build credibility with tech stakeholders ahead of the public launch of a new virtual reality experience created with Universal Pictures and Ford Motor Company.

Walker Sands implemented a strategic PR campaign that secured journalist demos and managed coordinated communications between all partners. The solution successfully secured 148 feature placements in the first week, including 105 broadcast segments in major outlets like CNBC and TechCrunch. This media buzz significantly raised Holoride's profile, contributed to its inclusion on TIME's Best Inventions list, and led to Walker Sands being named the company's agency of record.

Holoride