Case Study: Formation triples monthly media placements with Walker Sands Communications

Formation triples monthly media placements with Walker Sands Communications

Formation, a martech provider, faced the challenge of having brand and product messaging that was indistinguishable from competitors in a crowded market. To establish its solution and gain traction, Formation partnered with the vendor Walker Sands for a strategic communications and content initiative.

Walker Sands developed an interactive, data-driven research report on consumer loyalty and personalization. This report featured engaging PDF interactivity and a pitchable quiz. Supported by a targeted media strategy, this solution tripled Formation's monthly media placements, securing 25 total placements including seven in top-tier outlets and driving over 255 report downloads from major brands.

Formation