Case Study: Flexential boosts AI infrastructure credibility with Walker Sands Communications

Flexential doubles share of voice with Walker Sands

Walker Sands Communications partnered with Flexential, a leading provider of data center and colocation services, to address its challenge of standing out in a competitive market dominated by larger players. Flexential was well-regarded in trade media but lacked visibility in national publications, needing to elevate its brand credibility and establish itself as a leader in AI-driven IT infrastructure.

The solution from Walker Sands was a strategic public relations program combining an account-based media relations engine with insight-led storytelling, anchored by the creation of a proprietary research report called the State of AI Infrastructure. This approach secured 118 total media placements, including 34 in tier-one outlets like Forbes and Fortune, doubled Flexential's share of voice, and established 43 new tier-one media relationships, solidifying the company's market leadership.

Flexential