Case Study: Finicity achieves 276 top-tier media placements with Walker Sands Communications

Finicity earns 276 top-tier media placements with Walker Sands

Finicity, a financial industry pioneer, approached Walker Sands Communications to raise its media profile and credibility. Despite being a leader in financial data aggregation, Finicity lacked the media exposure of its competitors and was absent from search results for key industry topics.

Walker Sands implemented a multi-year public relations and thought leadership program, creating a media outreach strategy that positioned Finicity at the center of industry conversations. The solution evolved to meet shifting messaging needs. Walker Sands secured 550 total media placements, including 276 in top-tier outlets like The Wall Street Journal and Forbes, achieving over 85% year-over-year growth in placements for two consecutive years and making Finicity a top search result alongside its rivals.

Finicity