Case Study: Favro boosts U.S. tech media presence with Walker Sands Communications

Favro lands 239 media placements with Walker Sands

Favro, a Swedish planning and collaboration app, sought to expand its presence and raise awareness within the American market. The company faced the challenge of navigating cultural differences and the U.S. tech media landscape, requiring a partner that could also accommodate its agile workstyle. They engaged Walker Sands for public relations and media relations services to bridge this gap.

Walker Sands implemented a robust media relations strategy that scaled Favro's expert commentary on major tech industry issues. This solution successfully landed 239 media placements, including 35 in top-tier outlets such as the Wall Street Journal and Forbes, resulting in over 627 million impressions. Through this work, Walker Sands helped establish Favro as a respected authority in the North American tech market.

Favro