Case Study: Entrust boosts its reputation in payments with Walker Sands' data-driven campaign

Entrust earns 124 media placements with Walker Sands

The cybersecurity company Entrust faced the challenge of elevating its profile and establishing itself as a thought leader within the evolving global payments industry. To achieve this, they enlisted the vendor Walker Sands to create a data-driven campaign that would capture media attention and position Entrust as a go-to expert.

Walker Sands implemented a solution centered on an original global research report titled "The Great Payments Disruption." This was supported by blog content and a virtual roundtable to promote the findings. The campaign was highly successful, generating 124 media placements and significantly exceeding initial goals by nearly 6x. This extensive coverage in key trade outlets successfully cemented Entrust's status as a leader in the payments space.

Entrust