Case Study: Ensono doubles conversions with Walker Sands web redesign

Ensono doubles conversions with Walker Sands Communications and boosts conversions by 46%

Ensono, a managed service provider and consultancy, faced challenges with its outdated website, which had inconsistent messaging, poor performance, and an unclear structure that limited its ability to engage potential clients and generate conversions. The company engaged Walker Sands Communications for a full website redesign to create a top-tier B2B site that could better communicate its expertise and improve performance.

Walker Sands implemented a comprehensive web strategy that included SEO research, a brand audit, and new buyer personas to build an improved information architecture. The solution featured a modern design with streamlined content, personalized blocks for different user segments, and a new CMS. This led to a dramatic performance increase, with the site's Google performance score jumping from 29% to over 90% and a 100% technical SEO score. Most significantly, Walker Sands' efforts resulted in a 46% increase in conversion rates for Ensono.

Ensono