Case Study: DailyPay earns 51 media placements amid COVID-19 with Walker Sands Communications

DailyPay earns 51 placements in 3 months with Walker Sands Communications

DailyPay, a provider of earned wage access software, partnered with public relations firm Walker Sands to increase its top-tier media coverage. Their original strategy was challenged when the COVID-19 pandemic dominated the news cycle, requiring a swift pivot to communicate the relevance of its service to Americans facing new financial hardships.

Walker Sands pivoted the PR strategy to highlight how DailyPay provided financial flexibility during the crisis, securing earned media placements that positioned the company as a thought leader. The results were significant, with the vendor securing 51 media placements in three months, including a feature in CNBC that was praised by DailyPay's CEO.

DailyPay