Case Study: Clarus Direct strengthens its B2B brand and website with Walker Sands Communications

Clarus Direct boosts site performance to 100% with Walker Sands

Walker Sands Communications partnered with Clarus Direct, a company that creates shopping reward programs for consumers and retail media revenue for e-commerce brands. The challenge was that Clarus Direct’s B2B media partner program lacked visibility and a distinct brand identity separate from its parent company, ebbo. Their existing web presence also failed to effectively communicate the benefits to potential media partners.

The solution from Walker Sands involved a comprehensive rebrand and website redesign. They developed a new visual identity and B2B-focused messaging, then built a six-template website to clearly articulate the partner value proposition. As a result, Clarus Direct established itself as a distinct B2B innovator and achieved a high-performance website with 100% performance and best practices scores, a 98% accessibility score, and a 92% SEO score, enabling better lead generation.

Clarus Direct