Case Study: CData achieves 40K video views in 10 days with Walker Sands Communications

CData reaches 40,000 video views in 10 days with Walker Sands Communications

The customer, CData, faced the challenge of launching its highly technical CData Connect Cloud platform. They needed an introductory marketing asset that could simplify the complex product and visually convey its business impact without getting bogged down in technical details. They engaged the vendor, Walker Sands Communications, to create an animated explainer video on a tight timeline.

Walker Sands Communications developed a solution by adapting CData's script into a video that used branded illustration and engaging animation, including a visual representation of data points. The resulting video became the centerpiece of the product launch campaign. The results were highly successful, with the video amassing over 40,000 views in just 10 days with minimal paid spend and was hailed by CData as its greatest marketing asset.