Case Study: Bill.com drives high social engagement ahead of IPO with Walker Sands Communications

Bill.com drives 5.8% engagement with Walker Sands Communications

Bill.com, an AI-enabled AP/AR platform, engaged Walker Sands to help scale its social media program and reposition itself as a mid-market player ahead of its IPO. The challenge was to drive awareness and increase engagement among a new target audience of midsize businesses.

Walker Sands created a multi-channel social media campaign featuring a client case study, using static images and motion graphics. The campaign achieved a 5.8% engagement rate, over 22,000 impressions, 102 new followers, and 680 website sessions, successfully positioning Bill.com for its IPO.

Bill.com