Case Study: Aptos Repositions Its Brand and Boosts Pipeline with Walker Sands Communications

Aptos drives 22,000 landing page visitors with Walker Sands

Aptos, a longstanding leader in retail technology solutions, faced the challenge of shifting its industry perception from a legacy provider to a modern one for its Aptos ONE point-of-sale solution. The company engaged vendor Walker Sands to relaunch the brand and communicate to a targeted list of store IT and operations decision-makers that its product was a modern tool for unified commerce.

Walker Sands developed a multi-channel campaign centered on the idea that Aptos enables excellent customer experiences. The solution used playful copy, bold visuals, and social proof from marquee case studies to position Aptos ONE as the tool for customer-obsessed brands. The campaign resulted in over 22,000 visitors to its landing page, a significant increase in target account site visits, 271 intro video plays, and at least one new sales win influenced by the campaign.

Aptos