Case Study: AIT Worldwide boosts organic traffic and search rankings with Walker Sands Communications

AIT Worldwide boosts organic traffic 62% with Walker Sands Communications

Walker Sands Communications helped AIT Worldwide, an international logistics leader, address a plateauing SEO and content strategy. Despite a recently updated website, AIT had stopped seeing measurable organic traffic growth for key industry search terms, limiting the value delivered to their site and users.

The solution involved Walker Sands analyzing and strategically consolidating AIT's existing website content. By updating well-performing pages and eliminating keyword cannibalization, they reduced the total site pages by 20% to focus on quality. Walker Sands' efforts reignited growth, resulting in a 62% year-over-year increase in organic traffic, significant gains in location page visits, and top Google rankings for competitive terms like "Ground Shipping Services."

AIT Worldwide