Case Study: West River revitalizes Tampa’s riverfront with Walker Brands

West River launches 1,700+ residential units with Walker Brands

Walker Brands was engaged by West River, a major mixed-use, mixed-income development in Tampa, to address a significant challenge. The project required a brand strategy that would honor the area's diverse history while projecting a new vision for a revitalized city center district connecting to the river and surrounding neighborhoods. The goal was to support an effective launch for this unique community and communicate it to a multitude of audiences.

To meet this challenge, Walker Brands developed a comprehensive strategy and identity. They conducted stakeholder interviews and focus groups to inform the "Belong. Together." positioning, which was brought to life with a fresh brand identity, site graphics, and digital creative. The results were highly successful; by mid-2023, over 800 residential units were occupied with more underway. The Tampa Housing Authority secured leases with major commercial tenants, including a financial institution and a Publix supermarket. Walker Brands' work supported the transformation of the area into a vibrant community that will ultimately offer over 3,000 mixed-income residential units.

West River