Case Study: Starkey Ranch drives record home sales with Walker Brands

Starkey Ranch boosts home sales 10% YoY with Walker Brands

Walker Brands was engaged by Starkey Ranch, a master-planned community developed by Wheelock Communities, to refresh its brand. The challenge was to update the community's pre-launch look and feel to better communicate its evolution into a vibrant, fully activated community and target "active family" buyers seeking a better home and lifestyle.

Walker Brands implemented a solution that included market research, data analysis, an evolved brand strategy, and new creative campaigns across multiple media channels. This effort generated record-breaking results, including a 10% year-over-year increase in home sales, over 5,500 prospect registrations annually, and ranking as the top-selling community in Tampa Bay for three consecutive years.

Starkey Ranch