Case Study: Mercury Advisors sells out remaining Grand Central at Kennedy units with Walker Brands

Mercury Advisors sells out final 50 residences in just over a year with Walker Brands

Mercury Advisors retained Walker Brands to help sell the final 50 residential units at their Grand Central at Kennedy mixed-use development in Tampa. The challenge was to reposition the mature property to meet updated buyer needs and overcome financing obstacles, as the condos were considered unwarrantable by Fannie Mae.

Walker Brands implemented a refreshed marketing campaign by surveying residents and tenants to evolve the brand positioning. They created a multi-channel plan that included a new website, collateral, signage, video, and media buys to showcase the urban location. The campaign generated over a million digital impressions and 700 leads, ultimately achieving a full sell-out of the remaining inventory within 18 months at attractive pricing for Mercury Advisors.

Mercury Advisors