Case Study: London Bay Homes doubles home sales with Walker Brands

London Bay Homes doubles home sales with Walker Brands

The custom homebuilder London Bay Homes faced a challenge after acquiring The Founders Club community, as its existing branding failed to effectively engage realtors and compete for buyers in the Sarasota market. They partnered with Walker Brands for a strategic creative partnership to evolve the community's positioning and develop a new marketing communications plan.

Walker Brands implemented a multi-phase solution, first creating a campaign that profiled resident stories and then launching the "Finally Found" campaign to convey the aspirational lifestyle. This included advertising, digital marketing, and redesigned sales center graphics. The "Finally Found" campaign by Walker Brands successfully doubled home sales compared to the prior year and the community won top honors at the Parade of Homes.

London Bay Homes