Case Study: Lennar achieves top-selling legacy communities with Walker Brands

Lennar achieves top-selling Orlando communities with Walker Brands

Walker Brands was engaged by Lennar, a national homebuilder, to provide comprehensive branding assistance for a new series of master-planned communities in central Florida. The challenge was to create a memorable and cohesive overarching brand identity for these legacy communities, which would share core traits while differing in product, location, and amenities.

The solution implemented by Walker Brands included developing the "Storey Communities" name, a full visual identity, and an integrated program covering marketing, sales center design, signage, and amenity planning. The results were exceptional, with all communities achieving a sales velocity that surpassed goals. Walker Brands' work helped establish Storey Park, Storey Lake, Storey Grove, and the upcoming Storey Creek as top-selling communities in the Orlando area.

Lennar