Case Study: Babcock Ranch accelerates home sales and brand growth with Walker Brands

Babcock Ranch reaches 2,600 homes sold with Walker Brands

The customer, Babcock Ranch, is a solar-powered planned community near Ft. Myers, Florida. Prior to its 2018 opening, they faced the challenge of refining their brand positioning, communicating that the community was open, and improving the overall visitor experience. They retained the vendor, Walker Brands, to help bring their vision to life.

Walker Brands implemented a refined positioning with the new tagline "Live a Better Life," supported by a multi-channel marketing campaign. The solution included redesigning the Discovery Center, training staff, updating materials, and improving signage. As a result of Walker Brands' efforts, Babcock Ranch saw significant success, including over 1,000 home sales in 2020 alone and becoming the nation's 5th fastest-selling community.

Babcock Ranch