Case Study: RAPAC launches EcoSix and expands recycled packaging sales with Walker & Associates

RAPAC launches EcoSix nationwide with Walker & Associates, using 100% recycled material

Walker & Associates was engaged by RAPAC, a subsidiary of Ring Container Corporation and a major packaging materials producer and recycler. The client's challenge was to develop a brand identity and a nationwide marketing plan for their new, groundbreaking molded foam-packaging product made from 100% recycled and recyclable material.

The solution from Walker & Associates included creating the product name "EcoSix," which leverages the industry designation for polystyrene, and designing a crisp logo. They executed a strategic marketing plan beginning with a visually compelling brochure that blended technical information with an emotional environmental appeal. Following the launch, Walker & Associates helped RAPAC conduct successful technical trials across the nation, resulting in the sale of hundreds of thousands of pounds of the new product.

RAPAC