Case Study: McDonald's boosts Mid-South marketing and launches All Day Breakfast with Walker & Associates

McDonald's boosts Mid-South marketing with Walker & Associates over 25 years

Walker & Associates was hired by McDonald's Mid-South Co-Op to handle its comprehensive marketing and advertising needs. The challenge was to effectively market to and understand the diverse customer base across the Co-Op's multi-state region.

The solution involved Walker & Associates conducting extensive customer research through focus groups and business analysis. They implemented a full strategy encompassing media production, digital and social media management for 128 Facebook pages and a central Twitter account, and community event presence. A notable campaign successfully launched the All Day Breakfast product, generating significant local buzz through events and media outreach. This long-term partnership, spanning 25 years, has had a positive effect on the business.

McDonald's