Case Study: Sweet Freedom wins supermarket distribution with Walker Agency

Sweet Freedom wins supermarket distribution with Walker Agency and 25 million organic media impressions

The Walker Agency was engaged by Sweet Freedom, a brand seeking to grow sales and awareness and win distribution in a major UK supermarket. The challenge was to leverage the agency's work on the brand's website and packaging to achieve these broader business goals.

Walker Agency implemented a disruptive social content strategy that encouraged fans to demand distribution. This involved a sequential advertising plan utilizing user-generated content, daily trends, and influencer partnerships targeting weight-conscious mothers. The solution was so successful that it led to eight major supermarket chains stocking Sweet Freedom's products, generated 25 million organic media impressions, and won a UK Agency Award gold for the Walker Agency.

Sweet Freedom