Case Study: Monty Bojangles grows brand awareness with Walker Agency

Monty Bojangles boosts London brand awareness by 31% with Walker Agency

The Walker Agency partnered with Monty Bojangles, a chocolate maker, to help the brand expand its audience and increase product trial. Their challenge was to shift consumer perception towards gifting and seasonal purchases while making more people aware of how indulgent their truffles taste.

The Walker Agency developed a campaign strategy centered on the "Deliciously Unshareable" creative concept. This was supported by targeted experiential activations and sampling, particularly in London, complemented by outdoor, digital, and radio advertising. The results were significant, with the Walker Agency helping to increase brand awareness among the target London audience by 88%, brand consideration by 273%, and purchase intent by 98%.

Monty Bojangles