Case Study: Condor Ferries boosts UK-CI car traffic with Walker Agency’s Sail Away brand campaign

Condor Ferries increases UK-CI car traffic by 24% with Walker Agency

Walker Agency partnered with Condor Ferries, a ferry service connecting the UK, Channel Islands, and France. The customer faced a challenge with falling passenger numbers due to increased competition from flights and new holiday destinations.

The solution implemented by Walker Agency was a comprehensive brand and creative overhaul centered on the "Sail Away" proposition. This strategy leveraged an emotional connection to the sea through new branding, TV and VOD content, radio, social and digital communications, and targeted media planning. The results for Condor Ferries included a 24% increase in UK-Channel Islands car traffic and a significant rise in brand awareness.

Condor Ferries