Case Study: Kesko (K‑Plussa) increases basket size and visit frequency with Walkbase personalised in-store offers

How Personalised in Store Offers are Set to Transform Finland’s Leading Supermarket Loyalty Scheme

Kesko, via its K-Plussa loyalty scheme, wanted to improve how customers receive and redeem special offers so promotions wouldn’t be missed in email and to strengthen loyalty. For the pilot, Kesko partnered with Walkbase, using Walkbase’s Wi‑Fi and Bluetooth‑based in-store analytics and marketing platform plus a personalisation engine to test mobile, location-triggered offers.

Walkbase implemented a pilot at the K-Citymarket Kupittaa hypermarket, sending personalised offers to opt-in K-Plussa members the moment they entered or moved through the store. The Walkbase solution integrated with Kesko’s loyalty program and mobile channel; compared to a control group it drove a 14% increase in basket size, 10% increase in visit frequency and 3% longer dwell time, while participants reported high satisfaction.

Kesko

Hannu Aaltonen

Retailer and manager of the K-Citymarket store