Case Study: Written Word Media Deepens Author Engagement with a Podcast Launch from Walk West

Written Word Media launches a 10-episode podcast with Walk West, driving 2,400+ downloads

Written Word Media, a digital platform connecting readers with books and authors, faced the challenge of maintaining personal relationships with its author customer base as the company scaled. To address this, they partnered with Walk West on a research and development initiative to launch a podcast aimed at deepening engagement.

Walk West implemented a multi-phase strategy that included AI-accelerated discovery, content development, and cross-platform distribution for a 10-episode podcast series. The solution resulted in over 2,400 downloads, more than 100 subscribers, and a significant spike in engagement from a virtual event that generated over 2,200 YouTube views. Walk West delivered a scalable content engine and a clear playbook for Written Word Media to confidently invest in the channel long-term.

Written Word Media