Case Study: Roses Discount Stores achieves better offline sales attribution with Walk West

Roses Discount Stores boosts store visits 309% with Walk West

Roses Discount Stores faced the challenge of accurately attributing in-store sales to its online marketing efforts, as it lacked an e-commerce platform or a trackable point-of-sale system. This created a significant blind spot for the retailer, making it difficult to quantify marketing effectiveness and justify campaign spending. To overcome this, Roses Discount Stores partnered with vendor Walk West.

Walk West implemented a comprehensive footfall tracking system to bridge this digital-to-physical gap. This solution enabled the measurement of campaign-driven store visits and a straightforward ROI calculation. The results for Roses Discount Stores were impressive, including a 309% visitation increase, a 72% reduction in cost per visit, and 3.9 million attributed store visits, which led to more strategic budget allocation and a significant year-over-year revenue increase.

Roses Discount Stores