Case Study: RDU boosts parking revenue with Walk West

RDU boosts parking conversions 2,400% with Walk West

RDU, a major international airport, faced significant challenges in growing revenue and adoption for its parking services due to intense competition from ride-sharing and other transportation alternatives. To address this, the airport engaged vendor Walk West to develop a more targeted digital marketing strategy to reach potential customers during their travel planning process.

Walk West implemented hyper-targeted digital campaigns, including search and Performance Max campaigns, with segmented messaging for different traveler audiences. This strategy resulted in a dramatic 2,400% increase in conversions, a significant decrease in cost per conversion, and more efficient spending. The campaign successfully helped the airport expand its demographic reach and substantially grow its parking revenue.

RDU