Case Study: Raleigh-Durham Airport Authority keeps travelers informed during construction with Walk West

Raleigh-Durham Airport Authority launches Transform RDU in under 4 weeks with Walk West

Walk West helped the Raleigh-Durham Airport Authority communicate clearly during a $2.5 billion, decade-long airport expansion that would create years of construction disruption for travelers, employees, and the local community. The challenge was to keep passengers informed, calm, and confident while building a campaign identity that could last for more than 10 years and adapt as project milestones changed.

Walk West used an AI-augmented strategy to speed up discovery, concepting, and stakeholder alignment, then delivered a scalable campaign system with visual standards, messaging frameworks, templates, sample copy, and environmental creative. The result was campaign concept approval in under 4 weeks instead of the typical 2–3 months, plus a flexible communications toolkit that the airport team could use independently as construction progressed.

Raleigh-Durham Airport Authority