Case Study: North Carolina State Board of Elections boosts voter education and turnout with Walk West

North Carolina State Board of Elections reaches all 100 counties with Walk West and keeps ID issues under 0.01%

The North Carolina State Board of Elections faced the dual challenge of implementing new Voter ID regulations while also responding to the widespread voter displacement caused by Hurricane Helene. They partnered with vendor Walk West to execute a strategic communication and targeted outreach campaign to ensure all eligible voters could participate.

Walk West implemented a comprehensive, multi-channel strategy that included traditional outreach like PSAs and community seminars, plus digital campaigns and targeted advertising. This approach resulted in 147 million impressions statewide and reached all 100 counties. The campaign was highly successful, with only 0.0003% of the 7.5 million ballots cast affected by ID issues, and Western North Carolina saw higher voter turnout despite the hurricane's impact.

North Carolina State Board of Elections