Case Study: North Carolina Courage drives record attendance growth with Walk West

North Carolina Courage drives 28% attendance growth with Walk West

The North Carolina Courage, a professional women's soccer team, faced the challenge of maximizing revenue and fan engagement in a crowded sports marketplace. They partnered with vendor Walk West to implement a multichannel marketing campaign aimed at increasing ticket and merchandise sales, as well as overall game attendance.

Walk West implemented a strategic multichannel approach using sequential messaging across traditional and digital media to guide fans through a purchasing journey. This solution drove a 28% year-over-year attendance increase, achieving the highest season attendance in club history. Walk West also helped the team achieve a 25% growth in attendance between the first and second half of the season and a top merchandise return on ad spend.

North Carolina Courage