Walk West
36 Case Studies
A Walk West Case Study
Walk West partnered with leadership coach and podcast host Erica Rooney to solve her challenge of stagnant podcast growth on YouTube. Despite consistent content creation, her channel lacked a strategic distribution and optimization plan, averaging only 210 views per month with no system for discoverability or audience engagement.
Walk West implemented a strategic solution focused on a consistent publishing schedule, SEO optimization of episodes, and a multi-platform content repurposing strategy. This included creating YouTube Shorts and distributing clips across social media to drive discovery. The results were transformative: within 120 days, Erica's YouTube channel saw a 1,144% increase in views, with monthly watch time more than doubling and growth accelerating sustainably.