Case Study: VMware boosts channel partner sales with The Walk Agency's vChampions incentive program

VMWare energizes 30 channel partners with The Walk Agency

The Walk Agency worked with VMware to address the challenge of incentivizing their top-tier channel partners. VMware needed to increase engagement with these elite resellers to encourage more sales, upselling, and cross-selling of their virtualization software products.

The solution implemented by The Walk Agency was an exclusive program called 'vChampions,' offered to only 30 resellers annually. It featured a dedicated portal for claiming points and prizes, along with personalized communications. The Walk Agency's program successfully inspired strong loyalty and turned participants into VMware advocates, while its exclusivity also motivated other salespeople to strive for better results.

VMWare