Case Study: TIME Magazine boosts subscriptions with The Walk Agency

TIME Magazine achieves 9.99% landing page conversion with The Walk Agency

The Walk Agency was engaged by Time Magazine to address the challenge of maintaining relevance and driving subscriptions in the digital age. The customer needed to generate interest in its new digital and app-based offerings, increase quality traffic to its subscription pages, and improve its overall conversion rates.

The Walk Agency implemented a multi-channel digital campaign featuring self-optimizing ads, a bespoke landing page, a video review, and third-party influencer endorsements. This solution resulted in millions of ad impressions with high click-through rates and significant app exposure. Most notably, the campaign achieved a 9.99% conversion rate on the landing page, successfully driving traffic to Time's subscription offers.

Time Magazine