The Walk Agency
75 Case Studies
A The Walk Agency Case Study
The Walk Agency partnered with Q-CTRL, a quantum control engineering software company, to help them start a conversation with their elusive and specialized target market. The challenge was to determine how to best speak to and reach this audience online, with key goals of acquiring software users, learning more about their audiences, and setting benchmarks for future campaigns.
The Walk Agency implemented a solution involving A/B tested landing pages and ads across multiple channels, including LinkedIn for its targeting capabilities. They focused on an educational journey to sign up, positioning Q-CTRL as innovative thought leaders. The results included an 891.38% increase in website visitors, a cost-per-click at 268.45% of the industry average, and a 26.4% lead-to-customer conversion rate.