Case Study: PACCAR Parts makes a big impact at the Brisbane Truck Show with The Walk Agency

PACCAR Parts impresses 35,000 attendees at Brisbane Truck Show with The Walk Agency

PACCAR Parts, a premier truck parts supplier in Australia, faced the challenge of creating a visually arresting and impactful exhibition stand to stand out among 310 competitors at the 2017 Brisbane Truck Show. Their goal was to enhance their brand presence and memorability at the country's largest trucking industry event. To achieve this, they partnered with The Walk Agency for the design and execution of their exhibition space.

The Walk Agency designed an open and welcoming stand that featured an innovative virtual reality experience, displayed key products, and incorporated major brand messaging. The solution included a massive, illusion-creating backdrop and an attention-grabbing animated display. The result was universal acclaim from stakeholders and visitors, with thousands of people moving through the exhibit over four days, successfully achieving the desired impact and memorability for the PACCAR Parts brand.

PACCAR Parts