Case Study: HP boosts sales and training completion with The Walk Agency's Top Racer

HP boosts sales with The Walk Agency and achieves 100x ROI

The Walk Agency was engaged by HP to help VMware motivate its internal sales representatives across APAC to sell VMware's virtualisation software. The challenge was to cut through competing incentive programs, encourage staff to complete essential product training, and ultimately drive sales in a fiercely competitive market.

The Walk Agency designed and implemented a gamified incentive program called 'Top Racer'. This engaging platform featured a leaderboard and rewarded staff for moving deals through the sales funnel and completing training. The program was supported by office posters and regular email communications. As a result, VMware significantly exceeded its quarterly sales targets and achieved an ROI of 100 times the program's spend, while also successfully educating HP's sales team on its products.

HP