Case Study: Harbour IT strengthens brand and marketing performance with The Walk Agency

Harbour IT reaches page 1 rankings with The Walk

The Walk Agency partnered with Harbour IT, a leading provider of IT solutions to the Australian mid-market. The customer's challenge was its low profile and reactive marketing, which resulted in an incoherent brand story both internally and externally.

The Walk Agency conducted a brand alignment exercise to define Harbour IT's value proposition and market positioning, followed by a complete overhaul of its corporate identity and marketing assets. The solution included revamped SEO tactics that achieved first-page rankings for targeted keywords and a successful integrated awareness campaign utilizing eDM, SEM, and display ads. As a result, both employees and the market began to recognize the Harbour IT brand, and the agency established a new pipeline for generating leads.

Harbour IT