Case Study: Harbour ISP grows brand awareness and sales with The Walk Agency

Harbour ISP grows market share and boosts calls with The Walk Agency

The Walk Agency helped Harbour ISP, a provider of regional and satellite internet, overcome its challenge of competing with larger telecom brands like Telstra and Optus. The customer needed to launch new nbn plans and break into the metropolitan market despite having a much smaller marketing budget.

The Walk Agency developed and executed an integrated marketing campaign around the unique search term "Supernet." This strategy, deployed across print, digital, and radio, effectively sidestepped competitive keywords and generated cost-effective leads. The campaign resulted in a huge jump in calls and sales, significantly growing Harbour ISP's market share and brand awareness.

Harbour ISP